Why is he telling everyone he fancies me,but not atualy telling me?

He (Callum) told two of his friends (Bob and Jeff) Bob tells me because I told him about Callum came up to me and said "You'll find somthing out if Bob tells" Everyone knows that Bob is untrustworthy and will tell everyone if it is a secret. He told my friend who I always talk to,but not me? Dose he want me to know or not? Why is he doing this???